Encouraging client’s creation of blog postings is a day to day occurrence. One of the best ways to develop organic traffic on any website is blogging, and this is no secret nor has this tip changed much in the world of digital marketing.
Instead of constantly hammering away at clients the value of blogging I have developed creative and motivating ideas to stress the importance of blogging.
Since motivation and learning come in many forms, my hope is sharing statistics on blogging will trigger certain clients sense of urgency and importance in writing their blogs.
Motivating clients to complete material for the blog is a common problem. It’s also common for writers in any field around the world.
What has worked for me personally, is one simple quote taped to the wall in mission control, otherwise referred to as my office that states “the difference between a successful writer and a non-successful writer is….. one writer writes, and one thinks about writing.”
This quote is my daily motivation. It’s simple and creating one blog is also simple. Here is why for myself. I have confidence in my ability and knowledge of marketing. The marketing techniques I employ get desired results for clients. I read and research daily on the ever-adjusting and developing web marketing. Knowing these details, I have plenty to share with my clients and potential new clients. Simple.
Each business and person is motivated by different “hot buttons” so this post is for my stats driven clients. My hope is these stats are motivating enough to advance your presence on the web by sharing your knowledge on the blog and work toward increasing revenue.
So here they are…..
1. The average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50. *
Incredible why would any client not feel motivated to increase their blogs to at least 21.
2. Companies that blog 15 or more times per month get 5 times more traffic than companies that don’t blog at all! *
This is something every company needs to do.
3. Companies that increase blogging from 3-5 times a month to 6 to 8 times a month almost double their leads. *
I am excited when I can get clients to write 5 a month but now I will work to motivate for at least 6!
I hope for all my clients that this info is helpful and motivating. If you are looking for marketing help you are welcome to call us to discuss your situation and see if we can help you market your business. Call 720-933-8117 or EMAIL US.
* These stats were provided by hubspot.com a trusted web marketing company.