Social Media Tips

9 Simple Tips to Update Your LinkedIn Profile

Simple tips to update your LinkedIn profile.  Anything you can do to update your information online has value.
Most people don’t have time to mess around with all the social media options, that’s why I have a job.
You can stay active and up to date by following these simple steps.
When I work with clients, it’s a partnership where we work together to bring in the leads.  Client’s pay me for my value, but my value is in seeing their value and sharing it with people online.

For me to be effective, I need to get to know them and their business goals. Updating their Linkedin profile showcases their value and helps me get to know them. Also helps potential new clients get to know them!

Follow these 9 simple steps for updating your profile and it will make a big difference in your online presence.
Re-write Your Profile:
Why this is important:
If you are a Real Estate Broker/Agent people are buying you first and then the property.  So while they sift through properties online they will look for brokers that catch their eye.

That’s why updating your personal profile is crucial.  You may move between Real Estate companies, but your personal brand should always remain the same and current to show who you are and how you help clients.

Too often people “toot their own horn” in the profile section, but it has no value to the reader.  Some of it is so dry that people stop reading and judge in about 8 seconds if they will be calling or contacting you.

Please drop all the resume language because we all know it’s b.s. The last thing you want to indicate to prospects is that you are full of b.s.
The Tip:
In the profile, […]

9 Facebook Myths That Will Negatively Affect Your Business

9 Facebook myths that will negatively affect your business.
Non-marketing professionals have a lot of ideas about Facebook marketing, and most are from a tiny bit of internet research or reliance on younger employees.

It’s time for quality information from a professional who uses it on a regular basis to generate leads and sales for clients.

One small piece of information shouldn’t set the tone for your marketing plan. Conversations with business owners, general managers, CEO’s and other business professionals have uncovered this issue. Most cite an article and want their marketing person or team to roll with it.

I’m all for new ideas, but I prefer a bit more due diligence before I jump off a boat into shark-infested waters.
The 9 Facebook Myths
1. Not understanding the marketing basics: Marketing basics are a critical component of Facebook advertising. Knowing your customer, building a relationship and providing value, that’s the formula.

If you don’t know your customers and aren’t sure what value you bring to them, don’t spend money on Facebook marketing until you do, your wasting your resources.

2. Using Facebook as a traditional marketing platform: Facebook has many qualities, but first and foremost it’s a social platform. That’s what makes it great, fun, exciting and a marketers dream.

People willingly gave Facebook personal information, and this info is gold in the marketing world. It cannot be used traditionally because that model doesn’t work for this platform- that’s the value for the user and why we keep using Facebook for all kinds of reasons.

A marketer who understands Facebook as a social platform knows you must build a relationship with your fans. Then, when you provide the answers, the value, the fun and the information they are looking for on Facebook, they […]

3 questions about Twitter

What is Twitter? How does it work? How do I set it up?

Twitter is a social media site like Facebook, LinkedIn, Pinterest, Yelp, Foursquare and many, many more. Social media sites are a way to socialize with people online about a variety of subjects.

Individuals and businesses have the opportunity to communicate on the internet in a social manner. It’s about sharing, meeting new people, having fun and learning.

Twitter is considered Micro-Blogging since you enter only 140 characters to communicate. They are teasers to interest people to read more.

How does it work?

It’s a way of communicating online with short bits of information. 140 Characters or less. It’s a wonderful form of communication in our busy lives since we can only consume so much information in a day.

Twitter sifts through information quickly to find what we want, what’s interesting and stay informed.

Your twitter feed is designed by you and your business to create a feed of information that relevant to your interests.

These shorts bits of information of 140 characters are called tweets. These tweets
contain facts, interests, news bits, ideas, jokes and links.

Tweets can also be two-way communication. You can read other people’s tweets or tweet information yourself or re-tweet (share) other peoples tweets or tweet on someone else’s feed.

Example: To make it easy check out Oprah’s twitter feed, she requests people tweet her with answers to questions she asks on #supersoulsunday. We will get to the hashtag later I promise.

How do I setup twitter?

Each Twitter account has the basic setup of a Twitter Handle, which is the username, a twitter stream, which is like the Facebook wall, a list of followers (people who follow your twitter handle), list of people you follow, space to create your […]

Creating Killer Headlines

Killer headlines!

The purpose of killer headlines is attracting attention within seconds and pull them into your article and website.  Therein lies the Power of an amazing headline.

I’m a fan of using humor to grab and explain- I respond well to those types of headlines but I do like important information to enhances what I am reading and I am not alone.

The headline must stand on it’s own. So I’ve compiled the types of headlines that attract attention.

People love numbered lists.            7 Habits, 5 ideas, 3 pitfalls etc
They love resource lists:           7 ways, 7 secrets, 7 things
They read Warnings or Cautions:       Top 10 mistakes, 11 warning signs
What’s New:  We are addicted to new.       5 new ideas to create more followers,  7 website changes that attract search engines
How to’s:  How to implies a solution to a problem.      How to finalize your Divorce in 5 quick steps.
“You can do it”  Adds intrigue-      You can solve your families financial crisis
Ask a Question;  make sure you know the answer!       Does staying in an unhappy marriage benefit your children?
Fear:  Fear and greed are primary motivators.       “4 Phrases that age you”
Astonishing Facts:       1 in 2 marriages end in Divorce, World wastes 30% of it’s food
Controversy:  Controversy is fueled, in part, by conflicting beliefs.      “CO house debates the legality  of home schooling”
Don’t do this: Fear again      “5 things a person says to a police officer to get arrested”
Save Money:    Mediate your divorce to save X dollars
Yes, but….  Legal tips that rock, except when used against husband
Be specific:       Number of DUI’s up […]