720-583-3761|katie@zipmediablog.com

Social Media Tips

When Should You Post on Facebook and Your Blog

After spending hours creating the perfect blog post, you want to maximize your efforts by using social media to share your hard work, to those who might be interested in reading it. So picking the best times to push it out onto social makes sense.
In this post, I provide an easy way to remember when to post on social media for maximum exposure.  I’ve collected as much data as I could and made my conclusions to which I am sharing with you.
You will find an easy way to remember when you should post to almost all social media and I’ve detailed a few options that most of my clients engage with for their business.

Before I create my blog posts, I compile research with the essential information in one spot for my clients and readers!

I do the work, and you can benefit.  It’s my area of expertise, and I love to do it.  What’s great for you is that I know which companies are reliable resources and how they collect their data.  I also know if someone is incorrect or providing misinformation.
Midweek midday
There it is!  Midweek Midday!  Across the board that is the best time to post!

Most engagement happens during the day, but if you are wondering if you should post early or late, Don’t! Use that time to live your life.

The consensus on when is the best time and day to post comes from companies like Sprout Social, Hootsuite, Social Media Examiner, Hubspot, Marketo, my client’s data, my experience, and my cousin Eddie is between noon- 4 during the week.

Skip posting early morning or late evening on the weekends. In fact, take the weekends to enjoy life and skip social media altogether, unless of […]

By |November 13th, 2018|Content Tips, Social Media Tips|0 Comments|
Read More

Creating Killer Headlines

Killer headlines are crucial to blogging.
The purpose of a killer headlines is to attract attention within seconds and pull them into your article and website. Therein lies the power of an amazing headline.
One of the most essential elements of a killer headline is it must stand on its own.
Listed in this blog are some of the top headlines and headline examples.
It’s beneficial to pick a great headline first and then add your content to it.  The next step in creating the best blog is to adding paragraph headers so you can organize your content.

I’m a fan of using humor to grab and explain- I respond well to those types of headlines, but I do like vital information to enhance what I am reading, and I am not alone.
I’ve compiled the types of headlines that attract attention.

People love numbered lists:            7 Habits, 5 ideas, 3 pitfalls etc
They love resource lists:           7 ways, 7 secrets, 7 things
They read Warnings or Cautions:       Top 10 mistakes, 11 warning signs
What’s New?  We are addicted to new:       5 new ideas to create more followers,
How to’s:  How to implies a solution to a problem:      How to finalize your Divorce in 5 quick steps.
“You can do it”  Adds intrigue:      You can solve your families financial crisis
Ask a Question;  make sure you know the answer!       Does staying in an unhappy marriage benefit your children?
Fear:  Fear and greed are the primary motivators:       “4 Phrases that age you.”
Astonishing Facts:       1 in 2 marriages end in Divorce, World wastes 30% of its food
Controversy:  Controversy […]

By |October 10th, 2018|Blogging Tips, Content Tips, Social Media Tips|2 Comments|
Read More

9 Simple Tips to Update Your LinkedIn Profile

Simple tips to update your LinkedIn profile.  Anything you can do to update your information online has value.
Most people don’t have time to mess around with all the social media options, but you can update your Linkedin profile on occasion and it will impact your online presence.
You can stay active and up to date by following these simple steps.
When I work with clients, it’s a partnership where we work together to bring in the leads.  Client’s pay me for my value, but my value is in seeing their value and sharing it with people online.

For me to be effective, I need to get to know them and their business goals. Updating their Linkedin profile showcases their value and helps me get to know them. Also helps them reach potential new clients.

Follow these 9 simple steps for updating your profile and it will make a big difference in your online presence.
Re-write Your Profile:
Why this is important:
If you are a Real Estate Broker/Agent people are buying you first and then the property.  So while they sift through properties online they will look for brokers that catch their eye.

That’s why updating your personal profile is crucial.  You may move between Real Estate companies, but your personal brand should always remain current to show who you are and how you help clients.

Too often people “toot their own horn” in the profile section, but it has no value to the reader.  Some of it is so dry that people stop reading.

Remember in 8 seconds people make a decision to read further and then whether they will call you or not.

Please drop all the resume language because we all know it’s b.s. The last thing you want to indicate to prospects […]

By |September 18th, 2018|Social Media Tips|2 Comments|
Read More

9 Ways You’re Incorrectly Using Facebook for Business

In my recent experience, I’ve learned non-marketing business professionals have many misconceptions about Facebook marketing.
Conversations with business owners, general managers, CEO’s and other business professionals have uncovered this issue.
Most of this misinformation comes from a tiny bit of internet research or reliance on younger employees input because “they grew up with social media.”
These professionals cite one article with an idea, and then they want their marketing person or team to roll with it. One small piece of information shouldn’t set the tone for a marketing plan.
I’m all for new ideas, but I prefer a bit more due diligence before I jump off a boat into shark-infested waters.

It’s time for quality information from a marketing professional who uses Facebook on a regular basis to generate leads and sales for clients.

I hope this article pushes past all the incorrect information and leads to a path of Facebook marketing success.
The 9 Ways You’re Using Facebook Incorrectly For Business
1. Disregarding the marketing basics:
Marketing basics are a critical component of Facebook advertising. Knowing your customer, building a relationship and providing value, that’s the formula.

If you don’t know your customers and aren’t sure what value you bring to them, don’t spend money on Facebook marketing until you do, your wasting your resources.
2. Using Facebook as a traditional marketing platform:
Facebook has many qualities, but first and foremost it’s a social platform. That’s what makes it great, fun, exciting for users and also a marketers dream.

People willingly gave Facebook personal information, and this information is gold in the marketing world.

A traditional marketing model doesn’t work because your potential customer plays on Facebook for reasons that are fun, personal and provide a connection. If you are slamming them with advertising, they will ignore […]

By |September 5th, 2018|Social Media Tips|5 Comments|
Read More

3 questions about Twitter

What is Twitter? How does it work? How do I set it up?

Twitter is a social media site like Facebook, LinkedIn, Pinterest, Yelp, Foursquare and many, many more. Social media sites are a way to socialize with people online about a variety of subjects.

Individuals and businesses have the opportunity to communicate on the internet in a social manner. It’s about sharing, meeting new people, having fun and learning.

Twitter is considered Micro-Blogging since you enter only 140 characters to communicate. They are teasers to interest people to read more.

How does it work?

It’s a way of communicating online with short bits of information. 140 Characters or less. It’s a wonderful form of communication in our busy lives since we can only consume so much information in a day.

Twitter sifts through information quickly to find what we want, what’s interesting and stay informed.

Your twitter feed is designed by you and your business to create a feed of information that relevant to your interests.

These shorts bits of information of 140 characters are called tweets. These tweets
contain facts, interests, news bits, ideas, jokes and links.

Tweets can also be two-way communication. You can read other people’s tweets or tweet information yourself or re-tweet (share) other peoples tweets or tweet on someone else’s feed.

Example: To make it easy check out Oprah’s twitter feed, she requests people tweet her with answers to questions she asks on #supersoulsunday. We will get to the hashtag later I promise.

How do I setup twitter?

Each Twitter account has the basic setup of a Twitter Handle, which is the username, a twitter stream, which is like the Facebook wall, a list of followers (people who follow your twitter handle), list of people you follow, space to create your […]

By |July 23rd, 2014|Social Media Tips|0 Comments|
Read More