Every blog showcases a company’s personality and where a company sells itself or doesn’t. I focus on marketing efforts that generate sales, so my belief is blogging, and blogging with personality make sales.
A sales truism is clients buy from the sales people and companies they like, more than the product itself. Knowing this fact, showing your personality on the blog is crucial.
Personal experience with buying and selling has taught me buyers and sellers want to work with companies they mesh with for personal reasons, and this makes for a higher success rate for the future. Success is long standing relationships between the company and client each getting what they need and want.
On the buyer side of things, viewing blogs prior to decision making works out in my favor, aligning myself with companies I choose to do business with over the long term.
The blog personality is obvious when you are a person writing an individual blog, most of the time for fun, but more professional companies get stuck in the share knowledge trap using business terms most people use for BS Bingo. yawner!
One of the challenges of working with my clients, many of them attorneys, is they want to post straight, to the fact, bullet points, written in legal terminology. Yawner again.
If you are searching for an attorney, you need legal help, you want it fast, simple, and to get a sense of the attorney, before making a decision. Sifting through legal terminology causes reader to move on to the next option. I don’t want that for the client!
I want my clients personalities to shine on their blog. I want them to talk to the reader as if they are meeting in person. I want the reader to feel comfortable enough to make a call.
A fantastic strategic move is to show your personality on the blog. Follow the other blogging rules such as attention grabbing imagery, keywords for search, post relevant content for the reader and search engines and post frequently.
If you are struggling with your blog, need help organizing the ideas, using keywords, writing consistently, creating attention grabbing headlines or any other blog issues please call or email us. We love to help create content.