9 Simple Tips to Update Your LinkedIn Profile

Simple tips to update your LinkedIn profile.  Anything you can do to update your information online has value.
Most people don’t have time to mess around with all the social media options, that’s why I have a job.
You can stay active and up to date by following these simple steps.
When I work with clients, it’s a partnership where we work together to bring in the leads.  Client’s pay me for my value, but my value is in seeing their value and sharing it with people online.

For me to be effective, I need to get to know them and their business goals. Updating their Linkedin profile showcases their value and helps me get to know them. Also helps potential new clients get to know them!

Follow these 9 simple steps for updating your profile and it will make a big difference in your online presence.
Re-write Your Profile:
Why this is important:
If you are a Real Estate Broker/Agent people are buying you first and then the property.  So while they sift through properties online they will look for brokers that catch their eye.

That’s why updating your personal profile is crucial.  You may move between Real Estate companies, but your personal brand should always remain the same and current to show who you are and how you help clients.

Too often people “toot their own horn” in the profile section, but it has no value to the reader.  Some of it is so dry that people stop reading and judge in about 8 seconds if they will be calling or contacting you.

Please drop all the resume language because we all know it’s b.s. The last thing you want to indicate to prospects is that you are full of b.s.
The Tip:
In the profile, […]

9 Facebook Myths That Will Negatively Affect Your Business

9 Facebook myths that will negatively affect your business.
Non-marketing professionals have a lot of ideas about Facebook marketing, and most are from a tiny bit of internet research or reliance on younger employees.

It’s time for quality information from a professional who uses it on a regular basis to generate leads and sales for clients.

One small piece of information shouldn’t set the tone for your marketing plan. Conversations with business owners, general managers, CEO’s and other business professionals have uncovered this issue. Most cite an article and want their marketing person or team to roll with it.

I’m all for new ideas, but I prefer a bit more due diligence before I jump off a boat into shark-infested waters.
The 9 Facebook Myths
1. Not understanding the marketing basics: Marketing basics are a critical component of Facebook advertising. Knowing your customer, building a relationship and providing value, that’s the formula.

If you don’t know your customers and aren’t sure what value you bring to them, don’t spend money on Facebook marketing until you do, your wasting your resources.

2. Using Facebook as a traditional marketing platform: Facebook has many qualities, but first and foremost it’s a social platform. That’s what makes it great, fun, exciting and a marketers dream.

People willingly gave Facebook personal information, and this info is gold in the marketing world. It cannot be used traditionally because that model doesn’t work for this platform- that’s the value for the user and why we keep using Facebook for all kinds of reasons.

A marketer who understands Facebook as a social platform knows you must build a relationship with your fans. Then, when you provide the answers, the value, the fun and the information they are looking for on Facebook, they […]

4 Additional Common Marketing Mistakes

Part 2 of common marketing mistakes.
Numerous business conversations have exposed common mistakes made with marketing. My goal is to explain these mistakes so you can change your thinking about marketing since it’s crucial to any business.
Read 5 Common Marketing Mistakes
1. We only need a marketing professional for a while, and then you can take over the marketing.
Not really, the opposite is true.   If the relationship works well and both the business and the marketing professional are making money the last thing a business owner should do is take over the marketing again.

When an owner calls in a professional they were struggling with marketing, why go back to the struggle? Besides working with a marketing professional for a year does not make you a marketing expert.

There is also a difference between knowing what to do for marketing and then implementing the program.  Marketing professionals don’t give up all their secrets.
2. It’s not important to review past marketing efforts.
Reviewing past marketing is essential. Why?

A business can’t move forward unless it knows what’s happened in the past.  Reviewing the effective and non-effective marketing helps a company make better decisions about where to start, what should continue, and what can be tweaked to be more effective.

If the marketing efforts were not successful, but maybe they should have been, exploring why and making minor changes, saves time and money.  Often a simple change generates success.

Keeping detailed records of marketing efforts from the beginning also indicates progress and where to make future improvements.
3. Everyone should be the target of your marketing.
Impossible and foolish. You are not everything to everyone.  The buzz phrase in marketing is “the riches are in the niches.”

Everyone is too general to make a serious impact.  […]

5 Common Marketing Mistakes

Common marketing mistakes pop up in business conversations, all the time. I hope this blog post helps change your perception and ideas about marketing.
I’ve been working in the field of marketing for many years, and these common mistakes continue today. I would like to give you a new perspective on marketing and lead you in the right direction for your business marketing.
The 5 Common Mistakes
1. Once the marketing plan’s in place, there’s no need to adapt, change or revamp.
The reality is, marketing plans change all the time, and if you are working with a professional, this will be the case. Experimentation is part of the game and if ideas are working, fantastic! If not, change them.

A business focus changes frequently, and so does the target of the marketing.  If that happens, the marketing plan must change.

For instance, a current client was looking to increase the traffic to their website; they had an idea of their clientele, so we structured the content and SEO to speak to that audience. As website traffic progressed and client calls increased, they realized that they wanted to attract a more sophisticated clientele.

We changed the website content and blogs so we could attract those particular clients. Plans always need to be adapted.

Starting with a niche marketing plan is always best for advertising, but sometimes a client believes their business solves the problem of a particular group of people, test it out and then make changes.

Marketing will always be an ongoing process.
2. Building a website creates immediate success for a business.
The reality is, for a website to gain any traction with traffic and search engine optimization; it needs at least nine months of adding content, updating and adapting specific elements for a […]

6 simple tips to creating fantastic content

Follow these 6 simple and critical website content tips if you want a shot of getting any organic search rankings for your website.

Simple and to the point.
Body of the content or post must live up to the headline.
State your conclusion at the beginning of the page or post.
Easy way to create content or a blog post is to read an article and then comment on it for your post.
Your comment needs to be over 300 words.
People make decisions based on emotion.

These are the basics but start with these then we can move on to more tailored techniques for your business.  These tips work for website content and blogs.
6 Content Tips
1.  Simple and to the point.
You should do this if you want to sell your home.

If you want your divorce to be final in 91 days- do this!

For your content to make an impact and benefit anyone, keep it simple to start. You can always have a part 2 for more information, but the goal is for potential clients to read it and take action- like calling you for an appointment.

Short is relative since you need about 300 words for the search engines to consider the content. Short is 300 words in the blogging world. Make it interesting, use the strongest headline possible for all content and blogs. Test out a few headlines and use a keyword in the title. Test out opening paragraphs for all pages.  Sharing your knowledge and tell your clients success stories, all with your help. That should get you to 300 words!
2.  The Body of the content or post must live up to the awesome headline, opening paragraph or quote.
If the content doesn’t live up […]

Zip Media Does 2 Things for Clients: Facebook & Emails

I have revamped Zip Media to do 2 things. Facebook Marketing and Email Marketing, that’s it!
Why? It’s simple since I’ve in marketing for more than half my life, I have worked with a variety of businesses and a variety of marketing options.

In my experience, I have learned that these two options consistently provide the best rate of return on your marketing dollars. They will get you the leads you want and generate the sales for a successful business.

There are other factors in what makes a business successful, but if you have a good product and services, these two options will work. It’s Zip Media’s job to work, test and adapt these options for success, and it will work for all types of business.

I work with Real Estate Agents and Brokers along with Interior Designers. I find focusing my attention in a particular industry helps me provide better service to my clients. These two options also offer fantastic lead generation in an industry that gets clobbered with new marketing ideas.

As a marketing professional, I’m fascinated by technology and how it’s used to create, develop and market a business. The endless possibilities are exciting. I also like change and the fast pace of digital marketing. Keeps me on my toes! Plus social media marketing and email marketing are fun and provide incredible data we can use to make educated changes with marketing.

Facebook advertising and email newsletters are not very expensive and can be worked effectively for almost immediate results. There is an art to setting these up and operating them effectively, and that’s what Zip Media does for its clients.
We set up everything, work it, test and provide the customer with the leads they want.

If this […]

Why is website content important?

Website content is important because it’s how a company introduces itself to the reader, and how it sells itself to potential clients.

Website content includes main pages and the blog.

The website content question pops up frequently from clients, so I wanted to address this issue on the blog.

NO judging! As obvious as this may be to some, it’s not to others. My goal is to help my clients with their marketing, not put them down because they don’t know everything about digital marketing.

It’s true, creating a website can get tedious, but having quality material about the company is imperative. I’m sure this is part of the reason I get asked these questions.

(To all clients; I try to make this process as easy and painless as possible).

A quick guide to the structure of basic website main pages…..

About Us: tells a little about the company.
Services page: introduces the reader to the goods and services offered.
Employee page: showcase employees because they are the strength of the company.
Blog: where the reader gets up to date relevant information.
Contact Info page: all contact info including a form

(A basic website layout can be adjusted or increased depending on the business. Some have used testimonials, but it’s dependent on the target market)

Design of websites main pages needs to be simple and visual, and the content structure should be written for readers and search engines. A delicate line exists between attracting clients and search engines, but can be accomplished with a clear target.

Websites are designed to provide opportunities for readers to buy. Always think sales! If the blog is always WE do WE do WE, in one click your company loses a sale!

Write content with these ideas in mind

What’s in it for the client?
What […]

One of the best reasons to blog: personality

Blog personality, an essential reason for blogging, frequently overlooked when discussing the importance of blogging.

Every blog showcases a company’s personality and where a company sells itself or doesn’t. I focus on marketing efforts that generate sales, so my belief is blogging, and blogging with personality make sales.

A sales truism is clients buy from the sales people and companies they like, more than the product itself. Knowing this fact, showing your personality on the blog is crucial.

Personal experience with buying and selling has taught me buyers and sellers want to work with companies they mesh with for personal reasons, and this makes for a higher success rate for the future. Success is long standing relationships between the company and client each getting what they need and want.

On the buyer side of things, viewing blogs prior to decision making works out in my favor, aligning myself with companies I choose to do business with over the long term.

The blog personality is obvious when you are a person writing an individual blog, most of the time for fun, but more professional companies get stuck in the share knowledge trap using business terms most people use for BS Bingo. yawner!

One of the challenges of working with my clients, many of them attorneys, is they want to post straight, to the fact, bullet points, written in legal terminology. Yawner again.

If you are searching for an attorney, you need legal help, you want it fast, simple, and to get a sense of the attorney, before making a decision. Sifting through legal terminology causes reader to move on to the next option. I don’t want that for the client!

I want my clients personalities to shine on their blog. I want them […]

3 questions about Twitter

What is Twitter? How does it work? How do I set it up?

Twitter is a social media site like Facebook, LinkedIn, Pinterest, Yelp, Foursquare and many, many more. Social media sites are a way to socialize with people online about a variety of subjects.

Individuals and businesses have the opportunity to communicate on the internet in a social manner. It’s about sharing, meeting new people, having fun and learning.

Twitter is considered Micro-Blogging since you enter only 140 characters to communicate. They are teasers to interest people to read more.

How does it work?

It’s a way of communicating online with short bits of information. 140 Characters or less. It’s a wonderful form of communication in our busy lives since we can only consume so much information in a day.

Twitter sifts through information quickly to find what we want, what’s interesting and stay informed.

Your twitter feed is designed by you and your business to create a feed of information that relevant to your interests.

These shorts bits of information of 140 characters are called tweets. These tweets
contain facts, interests, news bits, ideas, jokes and links.

Tweets can also be two-way communication. You can read other people’s tweets or tweet information yourself or re-tweet (share) other peoples tweets or tweet on someone else’s feed.

Example: To make it easy check out Oprah’s twitter feed, she requests people tweet her with answers to questions she asks on #supersoulsunday. We will get to the hashtag later I promise.

How do I setup twitter?

Each Twitter account has the basic setup of a Twitter Handle, which is the username, a twitter stream, which is like the Facebook wall, a list of followers (people who follow your twitter handle), list of people you follow, space to create your […]

3 motivating blogging stats.

Encouraging client’s creation of blog postings is a day to day occurrence.  One of the best ways to develop organic traffic on any website is blogging, and this is no secret nor has this tip changed much in the world of digital marketing.

Instead of constantly hammering away at clients the value of blogging I have developed creative and motivating ideas to stress the importance of blogging.

Since motivation and learning come in many forms, my hope is sharing statistics on blogging will trigger certain clients sense of urgency and importance in writing their blogs.

Motivating clients to complete material for the blog is a common problem.  It’s also common for writers in any field around the world.

What has worked for me personally, is one simple quote taped to the wall in mission control, otherwise referred to as my office that states “the difference between a successful writer and a non-successful writer is….. one writer writes, and one thinks about writing.”

This quote is my daily motivation.  It’s simple and creating one blog is also simple.  Here is why for myself.  I have confidence in my ability and knowledge of marketing. The marketing techniques I employ get desired results for clients.  I read and research daily on the ever-adjusting and developing web marketing.  Knowing these details, I have plenty to share with my clients and potential new clients. Simple.

Each business and person is motivated by different “hot buttons” so this post is for my stats driven clients.  My hope is these stats are motivating enough to advance your presence on the web by sharing your knowledge on the blog and work toward increasing revenue.

So here they are…..

1.  The average company will see a 45% growth in traffic when […]