Consultants Who Understand Marketing Automation

Zip Media is a boutique marketing company specializing in marketing automation.

We help companies choose, review and test marketing automation options for success.

Marketing automation companies are abundant, and choosing the right one for your company is daunting, even for professionals like us. We understand the struggle businesses, individuals and small marketing departments face with these options.

Too many options create decision paralysis; we will help your company make the best possible decision using marketing automation. We will continue to help you understand and utilize these options effectively. Lastly, we will test each option to ensure it works for your company.

Our consulting is a continual try, test and adapt program. With marketing automation companies, not everything is automatic. We’ve learned that to utilize these companies effectively, they need to be worked! Oh, the irony!

marketing automation consultant

Katie Kukar

Katie Kukar, the owner, has extensive marketing experience and has found that with each client, certain things have become apparent.

First, the importance of incorporating marketing automation for faster, continuous success.

Secondly, the dramatic increase in marketing automation options in the last three years has been overwhelming to companies. Faced with not knowing where to start, most companies do nothing.

Thirdly, clients have low trust in newer marketing automation companies because they lack a proven track record.

Fourth, the mistaken belief that once a marketing automation company is hired, they can do whatever they want and you don’t need to do anything but wait for success.

One of the myths of marketing automation is that it is automatic. Zip Media Co. focuses on marketing automation for companies because we understand and utilize it. We know how to use it effectively.

“It’s part marketing, part organization and part relationship.” Katie Kukar Owner Zip Media Co.

The Marketing part is using all of the available resources in the digital arena that will work for your business.

The organizational part involves setting up all resources and working with your processes, people, and money.

The Relationships include developing and maintaining relationships with marketing clients and with the companies that provide the services. We are all in this together!

We view our relationships with clients as partnerships and work hard to ensure your business continues to succeed and expand with the help of our team. If your business is successful, then our business is successful. Our Services

Contact us for a consultation (720) 933-8117 or EMAIL US

Our Philosophy

Marketing is a fascinating combination of business management and creative thinking.  No business can be successful without marketing.

The Concept
Marketing is important; the trick is finding the right combination of marketing automation that makes your business successful. Choosing, implementation and testing take time to build some traction, and if they are not working, they can be revamped, changed or freshened for success.
Experimentation
Experimenting with your marketing opens up opportunities to find the successful combination.  But this only works if the business tracks the marketing.  We believe in tracking marketing.
Mistakes
Marketing is an Investment not an Expense and when a company chooses to cut their marketing because they don’t understand marketing automation that’s a big problem.
Social Media
Social Media has exploded the field of marketing, but businesses focus on dumping junk onto their Facebook page or Twitter feed. Social media marketing is effective, and marketing automation can help, but it still needs to be personal. We can help you maximize the time you spend on social media while maintaining a relationship with your customers.
Business Understanding
We believe in understanding a client’s business first before creating a marketing plan.  We also know that marketing is a work in progress and needs to change frequently, stay up to date, be reviewed and generate revenue.
A Learning Process
This will always be a learning process, and we work to make things happen, experiment, get creative, and use whatever marketing resources are available.

Our Process

We are marketing automation consultants working with you and with various companies to meet your marketing goals contributing to your success.

Getting to Know YOU
We learn about our clients, their business and revenue goals.
Tailored to Your Needs
We tailor the marketing plan to meet those goals.
Goal Oriented
Review marketing plans as it correlates to goals.
Results Driven
If the goals have been fulfilled, we continue and expand.  If goals were not reached, we change and tweak the plan to get results.
Communication is Key
Throughout the marketing plan time frame, we regularly give updates and communicate with the business.