Part 2 of common marketing mistakes.
Numerous business conversations have exposed common mistakes made with marketing. My goal is to explain these mistakes so you can change your thinking about marketing since it’s crucial to any business.
Read 5 Common Marketing Mistakes
1. We only need a marketing professional for a while, and then you can take over the marketing.
Not really, the opposite is true. If the relationship works well and both the business and the marketing professional are making money the last thing a business owner should do is take over the marketing again.
When an owner calls in a professional they were struggling with marketing, why go back to the struggle? Besides working with a marketing professional for a year does not make you a marketing expert.
There is also a difference between knowing what to do for marketing and then implementing the program. Marketing professionals don’t give up all their secrets.
2. It’s not important to review past marketing efforts.
Reviewing past marketing is essential. Why?
A business can’t move forward unless it knows what’s happened in the past. Reviewing the effective and non-effective marketing helps a company make better decisions about where to start, what should continue, and what can be tweaked to be more effective.
If the marketing efforts were not successful, but maybe they should have been, exploring why and making minor changes, saves time and money. Often a simple change generates success.
Keeping detailed records of marketing efforts from the beginning also indicates progress and where to make future improvements.
3. Everyone should be the target of your marketing.
Impossible and foolish. You are not everything to everyone. The buzz phrase in marketing is “the riches are in the niches.”
Everyone is too general to make a serious impact. […]