Blogging Tips

Website content is important because it’s how a company introduces itself to the reader, and how it sells itself to potential clients.

Website content includes main pages and the blog.

The website content question pops up frequently from clients, so I wanted to address this issue on the blog.

NO judging! As obvious as this may be to some, it’s not to others. My goal is to help my clients with their marketing, not put them down because they don’t know everything about digital marketing.

It’s true, creating a website can get tedious, but having quality material about the company is imperative. I’m sure this is part of the reason I get asked these questions.

(To all clients; I try to make this process as easy and painless as possible).

A quick guide to the structure of basic website main pages…..

About Us: tells a little about the company.
Services page: introduces the reader to the goods and services offered.
Employee page: showcase employees because they are the strength of the company.
Blog: where the reader gets up to date relevant information.
Contact Info page: all contact info including a form

(A basic website layout can be adjusted or increased depending on the business. Some have used testimonials, but it’s dependent on the target market)

Design of websites main pages needs to be simple and visual, and the content structure should be written for readers and search engines. A delicate line exists between attracting clients and search engines, but can be accomplished with a clear target.

Websites are designed to provide opportunities for readers to buy. Always think sales! If the blog is always WE do WE do WE, in one click your company loses a sale!

Write content with these ideas in mind

What’s in it for the client?
What […]

Encouraging client’s creation of blog postings is a day to day occurrence.  One of the best ways to develop organic traffic on any website is blogging, and this is no secret nor has this tip changed much in the world of digital marketing.

Instead of constantly hammering away at clients the value of blogging I have developed creative and motivating ideas to stress the importance of blogging.

Since motivation and learning come in many forms, my hope is sharing statistics on blogging will trigger certain clients sense of urgency and importance in writing their blogs.

Motivating clients to complete material for the blog is a common problem.  It’s also common for writers in any field around the world.

What has worked for me personally, is one simple quote taped to the wall in mission control, otherwise referred to as my office that states “the difference between a successful writer and a non-successful writer is….. one writer writes, and one thinks about writing.”

This quote is my daily motivation.  It’s simple and creating one blog is also simple.  Here is why for myself.  I have confidence in my ability and knowledge of marketing. The marketing techniques I employ get desired results for clients.  I read and research daily on the ever-adjusting and developing web marketing.  Knowing these details, I have plenty to share with my clients and potential new clients. Simple.

Each business and person is motivated by different “hot buttons” so this post is for my stats driven clients.  My hope is these stats are motivating enough to advance your presence on the web by sharing your knowledge on the blog and work toward increasing revenue.

So here they are…..

1.  The average company will see a 45% growth in traffic when […]