Marketing is a passion for us because it’s a combination of business management and creative thinking, we find fascinating. No business can be successful without marketing.
Marketing works as a concept; the trick is finding the right combination of marketing that makes your business successful. Ideas are wonderful, but implementation is the key to success. Remarkable Ideas require time to build some traction, and if they are not working, they can be revamped, changed or freshened for success.
Experimenting with your marketing opens up opportunities to find the successful combination. But this only works if the business tracks the marketing. We believe in the tracking the marketing in the best ways possible.
The most detrimental mistake we see businesses make is when they say to us “we are cutting back on our marketing!” That’s just crazy! Marketing is an Investment, not an Expense. It’s the most valuable tool in your arsenal. You may have the greatest inventory in town but if no one knows about it- you have nothing.
Another big mistake is what we call “One article knowledge”, Reading one article on one tiny web marketing subject and taking it as truth is also Crazy. We are constantly dispelling misinformation about new marketing concepts or defending one negative thing said in the media. Reading one article does not make you an expert on marketing.
Social Media has exploded the field of marketing. Everyone focuses on their business Facebook page or Twitter feed, and their belief is if they create it and dump a bunch of junk on it- that will bring in business. We can help your business with Social Media Marketing but what you should be asking us is how can it be used to generate revenue.
Self Proclaimed Social Media experts are everywhere! It’s very difficult to be an expert in something that is always changing. So be careful and thorough when choosing someone to help you with your Social Media marketing. Tips on choosing a marketing professional.
In our current culture no one actually cares what you are selling, every one is selling something and most products and services are average. If you are not average we want to talk to you! If you have something remarkable we should talk immediately. If you have average but you have some new innovation, a twist, something that will solve a problem and need help developing it, we should talk! We want to work with those clients! The model of marketing has changed dramatically and in order to keep “up to speed” with those changes and our buying culture you need a company that can work with you but also guide you through those changes. We are up to the challenge!
We believe in understanding a clients businesses first before creating a marketing plan. We also know that marketing is a work in progress and needs to change, be updated, reviewed frequently to meet the business goals.
This will always be a learning process, and we work to make things happen, experiment, get creative, and use whatever marketing resources are available.