4 Additional marketing myths
Part 2 of marketing myths. The myths listed came up recently in conversation with potential clients, so I thought I would use this blog to educate other clients and readers. Read the first installment.
1. A marketing professional is only needed for a short period of time and then you can take over the marketing.
Not really, the opposite is true. If the relationship works well and both the business and the marketing professional are making money the last thing a business owner should do is take over the marketing again.
When an owner calls in a professional they were struggling with marketing, why go back to the struggle? Besides working with a marketing professional for a year does not make you a marketing expert.
There is also a difference between knowing what to do for marketing and then implementing the program. Marketing professionals don’t give up all their secrets.
2. It’s not important to review past marketing efforts.
Not really, it exceptionally important to review past marketing. Why?
A business can’t move forward unless it knows where it’s been. Reviewing the effective and non-effective marketing helps a business make better decisions on where to start, what should continue, and what can be tweaked to be more effective.
If the marketing efforts were not successful, but maybe they should have been, exploring why and making minor changes, saves time and money. Often a simple change generates success.
Keeping detailed records of marketing efforts from the beginning also indicates progress and where future improvements need to be made.
3. Everyone should be the target of your marketing.
Not really, that’s impossible. It’s too general to make a serious impact. It’s a lot like throwing darts outside a bar, in a field, […]