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Follow these 6 simple but crucial website content tips if you want a shot of getting any organic search rankings for your website.

  • Simple and to the point.  
  • Body of the content or post must live up to the headline.  
  • State your conclusion at the beginning of the page or post.   
  • Easy way to create content or a blog post is to read an article and then comment on it for your post.  
  • Your comment needs to be over 300 words.  
  • People make decision based on emotion.

These are the basics but start with these then we can move on to more tailored techniques for your business.  These tips work for website content and blogs.

6 Content Tips

1.  Simple and to the point.

You should do this if you want to sell your home.

If you want your divorce to be final in 91 days- do this!

For your content to make an impact and benefit anyone, keep it simple to start. You can always have a part 2 for more information, but the goal is for potential clients to read it and take an action- like calling you for an appointment.

Short is relative since you need about 300 words for the search engines to notice the content. Short is 300 words in the blogging world. Make it interesting, use the strongest headline possible for all content and blogs. Test out a few headlines and use a keyword in the title. Test out opening paragraphs for all pages.  Sharing your knowledge and tell your clients success stories, all with your help. That should get you to 300 words!

2.  Body of the content or post must live up to the awesome headline, opening paragraph or quote.

If the content doesn’t live up to the headline, opening paragraph or quote you are just pissing someone off, and they think you have a search engines in mind- not a reader or client. Search engines notice discrepancies as well!

Headlines are challenging but once that is in place the content flows easily after the headline- I think. The opening paragraph set how the content lines up in the body and the quote needs to make a verbal impact immediately.

Try a few different angles for headlines, opening paragraphs and look around for quotes.  Remember to make sure everything you create is consistent.

3.  State your conclusion at the beginning of the page or post and outline your bullets first. Then create the explanation.

The purpose of stating the conclusion first is to hook the reader with the quick info. If the content resonnates they will read the rest of the blog and find a connection, compelling them to call you. This style is helpful for any writer creating solid content or blog posts.  It’s true that we get hammered all day long with marketing and advertising so you need to find that hook.

4.  Easy way to create content or blog posts is to read an article and then comment on it. 

This is especially true for blog posts.  However you can create additional pages or develop new content by reading and discussing hot topics in your industry.

Anything you read share with your readers. If the expert (you) are reading it- it’s important to them. Is it crap, myths or valuable!

If an article is full of fantastic info? Tell your readers why it’s fantastic- in 300 words. Don’t just write “it’s interesting” yikes! I just fell asleep and so did the search engines! If lies are exploding around the page- tell the reader why. Content and posts with expression get noticed and connect with readers.

Responding to articles helps create those 11-20 posts a month, which, as the stats show, makes the biggest impact on traffic to your website. Do it~

5.  Comments to any content or blog needs to be over 300 words.
Yes- that’s what search engines are looking for with content. They make sure it has the keywords the searcher is looking for in their query and they want to see robust content- robust is over 300 words.  So write it!

If you are concerned that you might not be able to create that much content or blog ideas listen to this…. I conduct an experiment with clients…. I have them pick a topic-one they specialize in and then I time them for 15 min. Guess what?

Most can write almost 300 words on a topic they know about in 15 min. I’m not kidding! It opens their eyes as to what they can do and then it does not seem so daunting.

6.  People make decisions based on emotions…..

Scientific research explains this concept  and I’m always trying to wrap my thinking around this concept. Creating content that heads to the negative is not where I like to dwell.  But as sales training taught me, my job is to fill the need of my customer. Needs hover in the negative so I focus on the clients needs with the content and that and then turn needs into results which is positive.  I can help you with your problem!

One of the other tid bits I follow is the status motivator. Will this product or service create an impression of wealth? Will I be looked at as smart, beautiful, someone people need to know? Cosmetics, diets, clothes, and drugs all push the concept of status so create content and marketing for your business with this concept in mind. Most likely your business helps people live better lives, unlike fad diets that can hurt people.

Hiring you will push up their social status by making them healthy, happy and confident! Perception is reality.

Creating content that follows these solid content tips will really help your business because you will be creating content that your clients will be interested in reading.  It helps with the writers confidence and writing ability as well and ultimately leads to more sales.  There is more to it than that last statement but this is the foundation you need to make it happen!